teeth-whiteningTeeth whitening removes stains and discolouration from both the outside and also just beneath the surface of the enamel. Tooth whitening is a simple and affordable way of making your smile more appealing and youthful.

Tooth bleaching is a great way to finish off your orthodontics or just make your smile more youthful, attractive and appealing.


Why should I bleach my teeth?

queen-motherAs we all get older our teeth naturally become less translucent and darker in colour. This is due to changes in porosity and mineral content of enamel.  There can also be a build up of superficial stains which are simple to remove by a hygienist. Remember the Queen Mum’s teeth? They were 100% natural and had just darkened over 90 years.


How will having a bright white smile make me feel?

Teeth whitening is a simple and affordable way of improving your smile without having to resort to having your teeth reduced down for veneers or crowns.



  • A younger healthier smile
  • A confident and winning smile
  • Improved self confidence
  • All the well reported physical health benefits associated with smiling more
  • Cost effective and simple way of improving the teeth



  • Examination - suitability for bleaching: FREE
  • Professional Home bleaching - Bespoke trays, photographs, Tooth bleach kit to last more than just one course of treatment &  post-bleach appointment: £240
  • Current orthodontic patients: £180                
  • Optident kit-comes with a whitening tray in one size which moulds to your teeth and 10day supply of bleach: £130

With Professional home bleaching you are in control of how light you want your teeth. The kit we supply has more bleach than you need for a single course so you can even lighten them again a year later without any more expense.


Common Questions

  • Is tooth bleaching safe? +

    Tooth bleaching was accidentally discovered when the product was being used to treat patients with gum disease. So not only does it lighten teeth it also tends to reduce the amount of plaque around your teeth (temporarily). It has been used repeatedly on the same patients for some years now and there is no evidence of long term enamel damage if you use a professionally supplied product with a neutral pH.
  • How does it work? +

    The bleaching gel is an Oxidizing agent that penetrates the pores on the enamel oxidizing both the staining inbetween the microscopic rods that make up enamel and it also penetrates to the yellowish dentine layer with time.
  • Are there any side effects? +

    The most common side effect is sensitivity of the teeth. If this occurs we can recommend products to help and may ask you to bleach your teeth more slowly or for a shorter period. The second commonest problem is sore gums, sore throat +/- a white mark on the gums (a chemical burn). This only occurs if too much bleach is used and it spills out of the close fitting tray.
  • Why can't I just use a whitening toothpaste? +

    Teeth whitening toothpastes are 'stain-removers' and do not actually lighten the enamel. It is a good idea to avoid the more abrasive 'Smoker's' brands as they will accelerate the wear of the enamel. Tooth Whitening/bleaching agents actually lighten discolouration from within enamel and dentine, not just superficial stains on top of the tooth.
  • Is it safe to have whitening done in a Beauty Salon? +

    Teeth whitening is an 'Act of Dentistry' and as such it is illegal for anyone other than a dentist to perform it. There are other reasons you should see a professional. We have access to safe whitening products. The one we offer has a neutral pH and there have been serious incidents reported in the Dental Press whereby unregulated tooth whitening agents with very acidic products has led to extreme loss of enamel. The agents most commonly used by Beauty Salons is Chlorine Dioxide which is more commonly used as a pool cleaner! Non dentists are not trained to spot decay and dentine exposure (which need treating before whitening) or crowns/veneers and white fillings (which will not change colour with tooth whitening).
  • Why don't I just buy a kit on the internet? +

    It is illegal in the UK for any company to directly supply bleach above a concentration of 0.1% Hydrogen Peroxide (which at this concentration is ineffectual). This is 60 times weaker than dentists use, which is pretty ineffective so may take months to achieve the same effect. There have also been instances when unregulated products have been so acidic that they have wrecked teeth. The dental tray supplied with these kits are poorly fitting so any effect can be patchy and there is the risk of the bleaching agent just leaking out.
  • Is Laser Teeth Whitening better? +

    Both 'Professional Home Whitening' and 'Laser Whitening' use a peroxide-based gel. Professional 'home teeth whitening kits' provide more permanent results over a longer time scale and usually cost 60% less. The main difference between the two is that the light used, which is not a laser, tends to dry teeth out so the immediate effect of 'laser whitening' is much greater but after a day or two they are about the same. Also it is normal to have to use a Home Bleaching kit anyway after 'Laser' whitening so there seems to be very little advantage if any.
  • What age do I need to be? +

    Teeth will lighten at any age BUT new legislation suggests that no one under 18 should have tooth whitening.
  • How much can I whiten my teeth? +

    All teeth will whiten but the darker browns and greys are less amenable to lightening. Some more profound darkening like dead teeth and teeth stained by metal fillings are very hard to improve with bleach alone. Most people’s teeth that have gradually darkened with age and stained with tea, coffee, red wine and cigarettes will respond well. With home bleaching, you are in control of how light you want your teeth. The kit we supply has more bleach than you need for a single course so you can even lighten them again a year later without any more expense.
  • How long will it last? +

    Most papers suggest the tooth whitening effect lasts 4 years. However the superficial staining with agents like coffee, red wine and cigarettes may subsequently disguise the whitening effect. We recommend using a tooth whitening toothpaste afterwards which is great at removing superficial stains but infact does not lighten the enamel shade.
  • Are there any other circumstances in which teeth should not be bleached? +

    Pregnant or breast feeding women should not use tooth bleach. Neither should anyone with pre-existing very sensitive teeth or an allergy to Hydrogen Peroxide. All decay needs to be treated, and exposed dentine may need to be covered first.
  • What do I do next? +

    If you are interested in teeth whitening just call us for free assessment. We will check that you are suitable for the procedure, make you aware of any potential problems with bleaching (like the presence of crowns/veneers, leaky fillings and exposed dentine). If you are keen to proceed we record the shade/colour of the teeth, take digital photographs and take impressions to have the 'bleaching trays' made up.
  • 1